MEA helps businesses across Egypt and the Gulf simplify work, connect their systems and build technology around the way people actually work.
Businesses accumulate disconnected tools and repetitive processes. Adding another tool does not necessarily fix the underlying workflow. MEA examines how the work actually happens, then designs a solution around the real problem. The goal is not automation for its own sake; it is better work and better use of human capability.
How we work
From tangle to orderServices: work MEA does for clients, such as marketing and website development. Custom solutions: technology designed for a client's specific workflow. Products: solutions MEA owns and develops for a defined audience, beginning with Plume.
For businesses that need steady marketing without a full in-house team.
For businesses whose website should bring in customers, not just exist.
Our consultants map how you work, then we build the tool that fits it. You see it working in a small pilot first.
Products we design, build and run ourselves. Each one solves one problem for one kind of customer.
Every project follows the same three stages, whatever its size.
Discovery, workflow mapping, requirements and success criteria.
Solution design, a prototype or pilot where appropriate, testing and feedback.
Implementation, training, handover, monitoring and agreed ongoing support.
A WhatsApp-based teaching assistant for teachers in Egypt.
Counted from Plume's live database in October 2026. A concept taught in several curricula counts once in each.
See how Plume worksFour commitments we hold ourselves to on every project.